Real Estate Expertise
Expert guidance through the home buying process with design vision to see potential in every property.
Madison & South Central Wisconsin
Real estate, property management, construction, design and staging — brought together by Rozanna’s 20+ years of experience.


A little vision. A whole new feeling.
Explore homes across South Central Wisconsin.
Expert guidance through the home buying process with design vision to see potential in every property.
Professional property management services for investment properties. We handle everything so you can rest easy.
Renovations, remodels and construction project management — with one point of contact for scope, permits, trades and closeout.


Home Staging
Professional home staging to help buyers visualize their future, increasing sale value by 5-20%.

About Alero
Rozanna Alexandrian
Founder & Principal
For years, Alero Founder Rozanna worked in Design, Real Estate, Property Management, Investing, and Project Management in South Central Wisconsin.
She's done everything from owning her own design gallery and furniture store, Design Matters, to flipping houses in Madison and Kansas City.
In 2018, she brought all of those services under one umbrella and one idea. Whether in real estate or design, Alero values function, comfort, and beauty which we achieve through listening to our clients and applying the 20+ years of experience with everything under the sun.
Recognized By
Our commitment to excellence has earned recognition from industry leaders and professional organizations.
Schedule a consultation ↗Recognized by Best Agents, Houzz Professional, and Better Business Bureau for excellence.
From property investment to interior design, we handle every aspect of your real estate journey.
We listen to our clients and bring their vision to life through personalized service and attention to detail.
Successfully completed projects from house flipping to corporate identity design across multiple markets.
"Rozanna is an absolutely outstanding realtor. She perfectly understood our needs, desires and financial status. Therefore, the whole process of buying a new house and selling the old one took only one month with no anxiety or frustration. Between the closings on a new house and the old one was only 10 days. Rozanna was not only showing the houses, she advised us on preparation of the offer, and led an entire process of selling the old house, including staging the furniture, negotiations on the offer and immediate responses to any questions from us or other people involved in selling and buying. Masterful work! I would strongly recommend her service!"
Bela Elkin
Bought & Sold Home in Verona, WI"I wholeheartedly recommend Rozanna to anyone, including my friends and family. She is extremely knowledgeable, professional, efficient and easy to deal with. Rozanna's staging and remodeling expertise alone is worth the fee. She sold our condo in record time and made the process pleasant and effortless. She was available anytime we had a question and she delivered on her promises. I would highly recommend her."
Alex
Sold Condo in Madison, WI"Rozanna is very knowledgeable, professional, and easy to work with. She was always available to answer our questions. In addition to her vast real estate experience, she is also a talented interior designer who can show any property's best potential. Overall, Rozanna exceeded our expectations, and I highly recommend her to anyone buying or selling."
Jane Perepel
Sold Condo in Middleton, WI"Rozanna is one of those rare gems of a real estate agent. Always attentive to details, she communicated with me every step of the way, making the home buying process as smooth as possible. Her expertise and guidance gave me peace of mind throughout. I would definitely recommend her to others and will definitely use her for my next purchase."
Svetlana Poltoratski
Real Estate Client"I worked with Rozanna on a complex multi-tier deal involving the sale of my primary residence and purchase of a new home. She was instrumental in coordinating both transactions simultaneously, negotiating favorable terms, and ensuring everything closed on time. Her market knowledge and negotiation skills are exceptional."
Dmitri Andreev
Real Estate Client"As an out-of-state buyer, I needed someone I could trust completely. Rozanna went above and beyond, not only helping me find the perfect property but also coordinating renovations and managing the property until I could relocate. Her network of trusted contractors and attention to detail made the entire process seamless."
Armen Kocharian
Real Estate Client"Rozanna's work impressed me on multiple levels. She had an uncanny sense for what I was pondering but hadn't yet said aloud, really listened effectively to what I was seeking, brought forward beautiful design ideas for my consideration, and did it all in a timely manner and with excellent communication skills."
Karina B.
Design Client"Rozanna helped me acquire and manage several rental properties in Madison. Her understanding of the rental market, property management expertise, and investment analysis have been invaluable to growing my portfolio. She truly understands real estate as both an agent and an investor."
Viktoria Danilova
Investment Client"Rozanna did a great job, she is a very knowledgeable top notch professional. Should any issues arise, she handles them before you are even aware there was an issue, thus reducing the stress of home-buying tremendously. I highly recommend Rozanna for anything real estate related."
Victor Agapov
Bought Home in Arkdale, WI"Rozie was very easy to work with. Her knowledge, responsiveness, and negotiation skills were excellent. She works very hard to keep potential buyers attracted to the property and she has an incredible ability to sell hard to sell properties. I hope you will give her a try!"
Peter K.
Sold Home in 2016"I am very happy with the service Rozanna provided. She was patient, responsive, had answers for all my questions, and watched out for my interests. Rozanna made the process of buying a house probably as straightforward as it could be."
Vladimir Brik
Bought Home in Fitchburg, WI"Rozie was very easy to work with, and got things moving very quickly! Highly recommend! My fiancee and I were looking for a condo in downtown Madison close to campus, and within a few days Rozie tracked down a great place."
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Bought Condo in Madison, WIExplore our recent projects showcasing expertise in interior design, home staging, renovations, and construction throughout Madison and surrounding areas.
A Timeless Transformation Triumph - Snagged at a steal, the South Avenue investment property was a diamond in the rough, frozen in a 1950s time capsule with outdated everything. In just three months of relentless craftsmanship, this overlooked relic was reborn as a contemporary masterpiece that honors its original charm. Stripped and reimagined, the house now blends sleek, modern finishes with the soulful character of its mid-century roots—think bold lines softened by nostalgic warmth. The result? A stunning investment property that's not just a home but a lucrative gem, poised to delight its owners and tenants alike with style and value.
University Avenue Reborn: From Ruin to Radiance - A derelict University Avenue rental, stripped of its occupancy permit, was transformed in just two months into a stunning two-bedroom gem. Gutted to the studs, it now boasts sleek modern cabinets, chic LVP flooring, and grand countertops that elevate the space into a coveted contemporary haven, ready to captivate new tenants.
Small Bathroom Remodel: Big Impact in Tiny Spaces - Nestled in the heart of the city, this 1950s home harbored cramped, shadowy bathrooms that dimmed its charm. In just three weeks, a visionary remodel shattered the notion that small spaces can't shine. With ingenious design, both bathrooms were transformed into airy, inviting retreats. Light-drenched color palettes replaced the gloom, instantly amplifying the sense of space. Clever layouts and modern finishes turned these once-dreary corners into radiant sanctuaries, proving that with the right design, even the tiniest rooms can feel grand and welcoming.
Browse the latest single-family homes for sale in Madison and surrounding areas.
Frequently Asked Questions